Reviving an iconic style from the 80s.
Art Direction, Design, Photography
Using nostalgia and purpose-driven marketing to create a viral style.
This campaign required heavy research; sifting into the archives of the designer that dated back to the 1980s.
That meant endless negatives, piles of samples, photoshoots, stacks of magazines… inspiration lying in unexpected places
"I get slightly obsessive about working in archives because you don't know what you're going to find. In fact, you don't know what you're looking for until you find it."
— Antony Beevor
